Product Owner, Corporate Web Services

Job Title: Product Owner, Corporate Web Services
Total Position: One
Job Type Permanent
Minimum Education: Bachelors degree in English, Journalism or related field.
Minimum Experience: Minimum 3 years of experience writing along with Digital marketing experience.
Eligibility:
•  Experience in building and successfully delivering a pipeline of value-added solutions for internal and external customers.
• Experience in Website management along with delivery of web based products & features .
•  Ability to translate creative concepts and commercial needs into digital strategies for web.
•  Experience of managing and working effectively with multi-disciplinary teams and of managing suppliers and third-party stakeholders.
Key Responsibilities:
 
• To create a content strategy appropriate to each online presence.
• To define content standards, including an official Style Guide.
• To produce clear and engaging content that adheres to best online practices.
• To source & supervise external producers where commissioned content is required.
• To oversee the content production process and schedule for & manage online publishing.
• To evaluate the external environment that includes competitors for online content.
• Co-ordinate for day-to-day required content Updates to ensure the site operates to an Up to date acceptable standard.
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site.
• Regularly produce various content types, including email, social media posts, blogs and white papers.
• Create, actively manage and promote our blog, and pitch articles to relevant third-party platforms.
• Edit content produced by other relevant resources.
• Analyse content marketing metrics and make changes as needed.
• Collaborate with other departments to create & publish innovative content ideas as well as Business as usual content updates.